This page sets out two things: how Surged Ltd ("MoveGuide", "we", "us") collects and uses your personal data, and the terms on which you may use our website and quote-comparison service. MoveGuide is a trading name of Surged Ltd. By using MoveGuide you agree to both. If anything here is unclear, email info@moveguide.co.uk and we'll explain.
Privacy Notice
We are the data controller for the personal data you provide. We process it in line with the UK GDPR and the Data Protection Act 2018.
1. Who we are
MoveGuide is a trading name of Surged Ltd, a private limited company registered in England & Wales (Company No. 16318773). Registered office: 3rd Floor, 86-90 Paul Street, London, EC2A 4NE. We operate a comparison service that matches movers with regulated conveyancing firms. We act as the data controller for personal data you provide through MoveGuide. Company details are on Companies House.
2. The data we collect
We only collect what we need to generate your quotes and run the service:
We do not ask for or store special category data, and we never sell your personal data to third parties.
3. How we use it & our legal basis
We use your data to match you with regulated firms, return fixed-fee quotes, improve the service, and meet our legal obligations. Our lawful bases are consent (when you ask us to share your details with firms), legitimate interests (running and improving the comparison service) and legal obligation (record-keeping and fraud prevention). You can withdraw consent at any time.
4. Who we share it with
Requesting or comparing quotes does not send your details to conveyancers. We never sell your details. We share your contact and enquiry details only with your chosen firm when you explicitly request a call or choose to instruct them. Requesting a call does not commit you to instructing the firm. We also use trusted processors for hosting, analytics and email delivery, all bound by data-processing agreements. We do not transfer your data outside the UK or EEA without appropriate safeguards in place.
5. Cookies
We use essential cookies to make the site work and, with your consent, Microsoft Clarity to understand how visitors use MoveGuide. Clarity collects usage and device information and records interactions such as clicks and scrolling to produce heatmaps and session replays. We use these to improve the website and quote journey. Form details are masked, and we exclude private quote results, portal and admin pages from recording.
Clarity only loads after you accept analytics cookies. We do not grant advertising consent through this integration. Microsoft processes this usage data; see the Microsoft Privacy Statement for details. You can withdraw analytics consent or change your choice using . Essential cookies keep the service working, including sign-in.
6. How long we keep it
We keep your data only as long as needed for the purposes above, typically up to 24 months after your last interaction, unless we're required to keep it longer for legal or accounting reasons. After that it's securely deleted or anonymised.
7. Your rights
Under UK data protection law you have the right to access, correct, delete or restrict your data, to object to processing, and to data portability. To exercise any of these, email us and we'll respond within one month. You also have the right to complain to the ICO at ico.org.uk.
Terms & Conditions
These terms govern your use of the MoveGuide website and comparison service. Using the site means you accept them.
8. Using MoveGuide
You must be at least 18 and provide accurate information. You agree to use the service only for genuine quote requests, not to misuse it, attempt to disrupt it, or copy or scrape its content. The MoveGuide name, branding and site content are owned by Surged Ltd and protected by intellectual property law.
9. What our service is, and isn't
MoveGuide is an introducer and comparison service. We are not a law firm and do not provide legal advice or conveyancing ourselves. We connect you with independent, regulated firms who do. Any contract for legal services is between you and the firm you instruct, not MoveGuide.
10. Quotes & firms
Quotes are provided by the firms themselves and are fixed at the point of instruction, based on the information you give. They may change if your circumstances differ from what you told us. While we vet every firm on our panel for regulation, price and service, we don't guarantee the outcome of any transaction. Choosing a firm is your decision, and comparing quotes is free with no obligation.
11. Liability
We provide the service with reasonable care but "as is", and we're not liable for the acts, omissions or service quality of the firms you instruct. Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or anything that can't be excluded by law. Subject to that, our total liability to you is limited to £100.
12. Changes & governing law
We may update these terms or this notice from time to time; the current version always lives on this page with the date shown above. These terms are a contract between you and Surged Ltd (trading as MoveGuide). They are governed by the laws of England & Wales, and disputes are subject to the exclusive jurisdiction of its courts.
13. Contact us
Questions about your data, these terms, or want to exercise your rights? Get in touch and a real person will reply.
Companies House